The Impact of Interactive Data Visualization on Decision-Making in Business Intelligence

Data visualization is a powerful business intelligence tool that gives decision-makers access to the meaning hidden in complex data sets. This study intends to define interactive data visualization's influence on organizations' decision-making procedures. This paper will look into the effectiveness of interactive data visualization by reviewing literature data, case studies, and empirical research. Results show that data visualization improves data exploration, speeds decision-making, and enhances cross-stakeholder collaboration. Nonetheless, the efficiency of interactive data visualization relates to the quality of data, the skills of the user, and the user interface design. The research gives important information concerning the organizations seeking to get the best use of interactive data visualization for business intelligence decision-making.