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In today’s rapidly changing digital landscape, technology companies face unprecedented challenges in managing innovative projects in an environment of constant turbulence. This article examines the complex dynamics of innovation in technology firms in the context of the rapid evolution of digital technologies. It identifies the key challenges faced by project managers, including the need to adapt to breakthrough technologies, meet rapidly changing market demands, and foster a culture of innovation in organizations. Based on an extensive literature review and empirical evidence, this study reveals the complexities of managing innovative projects in a turbulent digital environment. It discusses strategies to reduce risks, increase project flexibility, and facilitate collaboration between different teams. Analyzing these problems, this article aims to provide valuable information and practical recommendations to technology companies seeking to effectively manage innovative projects in an era of rapid development of digital technologies. By understanding in detail the current landscape of technological innovation, organizations can develop adaptive strategies to address the challenges of digital turbulence and capitalize on emerging opportunities for growth and competitiveness.
Sutyagin et al. (Tue,) studied this question.