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This paper seeks to elucidate the interrelationship between global meat consumption and deforestation in the Amazon region. To this end, empirical research is conducted to investigate land use changes in Rondônia and the expansion of pasture areas and beef production. Brazil is one of the largest beef producers in the world, with products destined for local and global markets. Based on bibliographical research, the paper analyzes maps of land use change between 1985 and 2021, using Landsat satellite imagery and the MapBiomas methodology for Landsat mosaic and classification. The research shows that beef from Rondônia is primarily purchased and consumed in Brazil, but it is also bought and sold on the international market. Landsat imagery analysis shows the predominance of forest conversion to pasture in Rondônia. The results show that deforestation in the Amazon is directly linked to the growth of cattle ranching. Land use change from native forest to pasture for beef cattle production is a reality in the Brazilian Amazon, especially in Rondônia. It suggests the urgent need for more conscious consumption and production practices as well as ethical and sustainable eating habits.
Donoso et al. (Mon,) studied this question.
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