Public and individual health at the beginning of the XXI century

World Health Day is celebrated on April 7. The healthcare system is presented in the format of a basic factor contributing to better health. According to tradition, health care focused on sick people was integrated directly with her. Accordingly, the available social and medical resources were addressed to them. The set of risk factors affecting the state of health has taken the limits associated with the organization of health care itself. At the beginning of the XXI century, narratives were approved: «1) The causes of modern pathology are the way of life of a person. 2) The problems of studying, preserving and restoring public health are becoming the most urgent in modern conditions due to the following reasons: a) increased health effects of various biological, b) socio-economic, c) psychological factors, those associated with scientific and tech nological progress, with the urbanization of society 8. The narrative of stimulating the patient's own participation in the treatment process implies an increase in responsibility for their own health. At the same time, the leading «party» is played by behavioral risk factors 1, 3, 8, the peculiarities of the lifestyle of patients, various factors in the format of health formation, attitude to the preservation and promotion of health. The stereotypical opinion that «health» is equal to a list of diseases that require medicines to eliminate, rather than indicators of a healthy lifestyle, caused the conjuncture of reorientation of public consciousness to a completely different narrative: «Not the treatment of emerging diseases, but the protection of the health of a healthy person,» which makes it possible to form the right attitude to health from childhood, — the concept of «health preser ving behavior».