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The research on Ukrainian culture in the context of globalization explores the impact of globalizing forces on cultural heritage preservation. The aim of this research is to explore these dynamics comprehensively. Methodologically, the study employs a multidisciplinary approach. Through the utilization of dialectical, systemic, and phenomenological methods, the research investigates the cause-and-effect relationships and the essence of human cultural existence within the globalized world. The results of the research reveal a nuanced landscape wherein Ukrainian culture encounters both challenges and opportunities. Challenges include the risks of cultural homogenization, commercialization, and language shift, threatening the authenticity of Ukrainian cultural heritage. The study concludes that Ukraine must navigate the complexities of globalization by striking a balance between embracing global influences and preserving traditional cultural values. It highlights the significance of ethno-cultural renaissance as an alternative means of resistance to the expansion of global culture, promoting the preservation and revitalization of ethnic identities.
Pylypiv et al. (Wed,) studied this question.