Does spending time with nature affect people’s desire to protect it? A case study of Nigerian beachgoers

This study explores the intricate relationship between beach conservation and human behaviour, focusing on beachgoers in Lagos State, Nigeria. It underlines the importance of nature connection in determining people's willingness to pay (WTP) for the management and preservation of coastal ecosystems. As well as providing spaces for recreation, beaches provide vital ecosystem services such as flood protection and contributions to biodiversity, but they are often threatened by human-induced actions such as pollution. The research investigates pathways through which individuals connect with nature, highlighting beauty, compassion, emotion, contact and meaning. It reveals that participants primarily establish their connection through the aesthetic appeal of beaches. Additionally, the study uncovers a positive WTP for beach management, with most participants willing to contribute modest amounts. The study's implications point to the need for holistic beach management strategies in Nigeria that balance economic development and environmental conservation. Ultimately, this research underscores the importance of strengthening connections between individuals and the natural world to foster pro-environmental behaviour and financial contributions to conservation efforts.