HR management of enterprises under martial law, socio-cultural and technological challenges

The study addresses issues related to the development of the personnel management system in the current conditions caused by martial law in Ukraine and socio-cultural and technological challenges that stimulate the need to improve the development of corporate culture and strengthen human resilience. The relevance of an effective response to these requests is determined by the theoretical and applied aspects of defining the subject segment of the HR management toolkit and its application. The study aims to highlight the security issues in personnel management and outline the directions for ensuring human resilience at an enterprise in modern conditions. To achieve this goal, the following methods were used: analysis and synthesis; systematic method; grouping and generalization; expert judgement; statistical method and surveys. The study determined the main factors influencing the efficiency of personnel management under martial law and contradictions regarding the sustainable development of personnel. The main directions of promoting the unity and development of the personnel of enterprises under martial law were formed. Global trends in the field of human capital and the combination of the performance of enterprises and people in achieving entrepreneurial success according to the following criteria were analysed: ensuring human resilience; increasing productivity; and stimulating the development of microcultures in the workplace. The study substantiated that the presence and development of many microcultures in one local enterprise in the national economy will inevitably lead to the threat of internal disruption (destruction) of the system and several negative consequences in the future. The study highlighted directions for creating responsible and harmonious HR management systems for modern and future enterprises. The conclusions drawn from the study have theoretical and applied content and may be useful for business entities in developing strategies for staff development and improving corporate culture as a source of creative inspiration and satisfaction of employees’ needs