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The 2022 South Korean presidential election campaign saw populist politicians, especially conservative parties, leverage gender conflicts and misogyny to attract young male swing voters. But there has been limited scholarly attention to the connection between gender and populist politics, particularly in South Korea, with research primarily focused on women's voting patterns, their political party representation, and on populist politics in the US, Europe, and Latin America. Existing research identifies that common strategies employed by populist politicians include anti-feminist discourses, reference to crises in masculinity, and appeals to emotion and affect. This paper examines how South Korean populist politics has utilized gender conflicts since democratization, considering the evolution of 'gender wars' in the South Korean context. It specifically delves into the strategies employed by conservative populist politicians from the People Power Party (PPP) during the 2022 election campaigns. These strategies, although similar to those of right-wing populists in Europe and the US, emphasized three key issues unique to South Korea: compulsory military service, low fertility rates, and the dismantling of the Ministry of Gender Equality and Family. This South Korean case contributes significantly to academic discussions about populist politics and gender, contextualized within the local political, social, and cultural context.
Kyungja Jung (Wed,) studied this question.