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As OTT services evolve and devices become more diverse, users can now watch nearly limitless content across time and space.Moreover, content is also personalized with a recommendation system that lets users watch the content they like on the device of their choice, wherever they want.As video consumption evolves, people are moving away from the traditional way of gathering in the living room to watch TV together.Instead, they are individually watching the same video in an increasingly variety of ways, such as the fast play option for watching shorter or longer videos.This is not just impacting the amount of time users spend consuming media, it's changing the way they live.In this changing environment, the study measured four factors related to the trend among people in their 20s and 30s: habits, usability, motivations for use, and intrinsic motivations for control.These factors were assessed in relation to the behavior of watching videos in shorter and faster formats.The findings showed that that most users watch videos
Kim et al. (Mon,) studied this question.
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