Key points are not available for this paper at this time.
Effective cost control is essential for achieving the targeted cost, a critical aspect of cost leadership. For instance, Walmart, a global retail giant, emphasizes its commitment to low prices through slogans like "always low prices" and "save money, live better." This underscores the importance of cost reduction to attract customers. Balancing the ability to offer low prices with profitability is one of the main challenges in financial management. Nowadays, many cost leaders prioritize high sales growth by offering lower prices, rather than investing heavily in brand promotion and research. This secondary evidence and case studies-based study concludes that economies of scales strategies play a crucial role in impacting competitiveness. This conclusion was drawn based on the examination of how various retail companies utilize cost leadership strategies, handle financial performance and expansion, and execute operational tactics to improve their competitiveness within their specific markets. In addition, triangulation method was utilised for enhancing the validity and reliability of findings by cross-verifying information from multiple sources or using multiple methods within a study. Three observations are analysed with reference to academic evidence and case studies: the positive impact of financial decisions on business performance, the strategic implementation of cost leadership and quality for effective financial decision-making, and the reduced emphasis on brand promotion for business growth. Findings are discussed in the context of case studies of Aldi, Walmart and Vishal Mega Mart, providing critical insights into the application of these hypotheses. The expected contribution of our study has been to reflect the impact of economic value addition in terms cost leadership strategy on retail sectors to enhance their pricing competitiveness
Roy et al. (Fri,) studied this question.