Media Framing of African Refugee Migration to Europe: An Analysis of Narrative Constructions From Selected Global Media Houses in 2023

The framing of migrants from Africa to Europe on the global media is complex and quite obscure. The manner in which media tells a story is quite critical as it has the potential to influence the discernment of the public from different parts of the world. The main goal of the study was to examine how the global media houses portrayed African migrants to Europe in 2023.This was guided by two specific objectives:To examine the global media outlets' coverage of African refugee migration to Europe and to analyze the language used by the media to describe African refugees, assessing for bias, stereotypes, or stigmatization. The study was guided by the framing theory. The study employed a qualitative method design to conduct a detailed analysis of media framing surrounding African migration to Europe. Data was collected from all the global media houses with a sampling frame from three major media houses which included: The Cable News Network (CNN), The British Broadcasting Corporation (BBC), and the Eastern Africa. Data was analyzed using thematic content analysis. Findings indicated that, how global media houses cover the migration of people from Africa to Europe exposes the intricate narrative formed by a variety of both negative and positive views. While the CNN and BBC comprise varied perspectives to the issues, The Eastern Africa gives insight into the regional circumstances surrounding the migration problem as well as the humanitarian concerns. Across all the examined media houses (CNN, BBC, The Eastern Africa), there is an inclination towards portraying the African migrants in negative light, underscoring their impact on destination states. There were instances of Bias and stereotypes that could potentially lead to stigmatization. The study recommended that there is need for balanced reporting from media houses, there needs for some ethical considerations in reporting and that media houses should mainly focus on their role of creating awareness and advocacy.