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Abstract In response to growing environmental concerns surrounding renewable energy and the adverse effects of extreme weather patterns on air quality, the Indonesian government has initiated efforts to promote the use of electric vehicles (EVs) as a substitute for conventional automobiles inside the country. Therefore, it is crucial to implement strategies aimed at promoting widespread acceptance and utilization of electric vehicles (EVs) by the general population. The objective of this study was to assess the impact of product innovation and price on the public’s adoption of electric vehicles in Jakarta. This study employed a quantitative descriptive methodology, using an associative approach and utilizing SPSS. The data collection methods involve the use of a questionnaire, with the target population being individuals residing in Jakarta who own automobiles. The findings of the investigation are presented as follows: The findings indicate a strong and statistically significant relationship between product innovation and the level of community adoption of electric vehicles in Jakarta. The hypothesis regarding the relationship between the price variable and the community adoption of electric automobiles in Jakarta has been substantiated. The present study examines the impact of both product innovation and price on the public adoption of electric cars in Jakarta.
Masruroh et al. (Mon,) studied this question.
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