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The article separates the concept of art synthesis and a new intellectual practice, which the author called "creativistics". The motive for this distinction was the research of works of art and dance by Aida Aylamazian and the author. Based on the work of Guzel Yakhina and Meir Shalev, the turn from art to life and creativity is analyzed. It is within the framework of such a turn that the phenomenological discourse is realized, among other things. The article considers Shalev's 1985 work "The Bible Today", which is read with enthusiasm, but it is almost impossible to understand what kind of creativity you are dealing with. A number of parts of this work are written as fiction novels, others refer to commentaries on the Bible and scientific research; to the author's reflections on life; to the history of Israel; to modern life; refer to different types of creativity and knowledge. Nevertheless, this work is perceived holistically and organically. All this is typical for creativistics. The question is posed: how does creativistics manage to create a complete work, a real new world, from completely different discourses and constructions (artistic, scientific, psychological, historical, etc.)? At the end of the article, the features of creativistics are discussed. First, the creative artist does not hide the different discourses and grounds he uses, moreover, he often points them out to the user either in the form of preliminary explanations or by characterizing the concept of the work. A necessary condition for such an approach is a more or less deep reflection of one's own creativity. The second feature is due to the difficulty for the user to understand the reality of the work of creativistics: he easily recognizes individual discourses, but since they are different, and often outwardly opposite, the user cannot grasp and assemble the whole, understand what events he encounters, how they are interconnected.
Вадим Маркович Розин (Mon,) studied this question.