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The article reviews the evolution of the growth of Russian tourist flow to the Kingdom of Thailand in 2023, a significant growth of which mainly began to occur after the cancelation of the pandemic status of a new coronavirus infection. The study covers the contemporary strategy for the recovery of the internal tourism business aimed at popularizing travel, including such concepts as safety, hygiene, environmental friendliness, getting new impressions, profitability, etc. The analysis of the updated data for the past year represents the scientific novelty of this study, aimed to assess the rate of recovery of the tourist flow of our compatriots, who have always made a significant share in the flow of foreign tourists to this hospitable Southeastern Kingdom. The relevance of the study can be explained within the study of Thai experience of increasing the volume of the tourism industry, which was most affected by COVID-19 and related anti-epidemiological restrictions. The results of the scientific work conducted by the authors, first of all, the identification of the main trends that require systemic changes necessary for the “recovery therapy” of the modern tourist industry in the post-COVID period, can be applied by scientists in studies of migration for recreational purposes, as well as in the format of using foreign experience in the development of strategies to increase tourist flows to Russian resorts. In the future, this research program will most likely be continued.
Ryazantsev et al. (Fri,) studied this question.