Non-existence of Ulrich modules over Cohen-Macaulay local rings

Over a Cohen-Macaulay local ring, the minimal number of generators of a maximal Cohen-Macaulay module is bounded above by its multiplicity. In 1984 Ulrich asked whether there always exist modules for which equality holds; such modules are known nowadays as Ulrich modules. We answer this question in the negative by constructing families of two dimensional Cohen-Macaulay local rings that have no Ulrich modules. Some of these examples are Gorenstein normal domains; others are even complete intersection domains, though not normal.