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Robot designers commonly conceptualize robot sociality as a collection of features and capabilities. In contrast, sociologists define sociality as continuously constructed through interpersonal interactions. Based on the latter perspective, we trace how robots are incorporated into emerging social interaction ritual chains by robot companies and their staff and by robot owners across diverse contexts: homes, cafes, robot stores, user-organized meetups, and company events for robot users. Our empirical findings from ethnographic field work in Japan relating to three robots -- aibo, RoboHon, and LOVOT -- show how companies create positive interactions between people and robots by incorporating familiar design patterns into robots, modeling successful interactions in person and online, and bringing owners together in events that establish common values of acceptance of social robots as artifacts to live with and nurture. Owners, for their part, develop interaction rituals that include robots in their daily activities, make interpersonal connections, and experience emotionally resonant interactions, around robots in public meetups and events. Through these emerging interaction ritual chains, companies and owners construct the notion of robots as social agents to live with as a meaningful component of their emotional experiences and broader social relationships. Our work suggests that social robot design should consider this broader framing of sociality and create affordances for establishing interaction ritual chains more explicitly.
Kamino et al. (Sun,) studied this question.