Research on the Integration of Intangible Cultural Heritage Elements and Cultural and Creative Product Design

In recent years, China's cultural and creative industry has achieved rapid development. Integrating intangible cultural heritage elements into the design and development of cultural and creative products can not only effectively enhance the aesthetic and cultural value of cultural and creative products, but also promote the dissemination of China's intangible cultural heritage culture, let more people understand intangible cultural heritage culture, and enhance national confidence. To integrate intangible cultural heritage elements into the design and development of cultural and creative products, it is necessary to deeply analyze the connection between them. Cultural and creative products, as a combination of traditional cultural connotations and modern artistic aesthetic values, must follow certain principles in development and design, find more ways to realize cultural and aesthetic values, and play an important role in spreading traditional culture, improving national cultural soft power, and other aspects. Based on the research on intangible cultural heritage and cultural and creative product design, this paper explores the practical significance of applying intangible cultural heritage elements to the design and development of cultural and creative products. Based on the current problems in the design and development of cultural and creative products in China, it explores the practical path of integrating intangible cultural heritage elements into the design of cultural and creative products in the new era, aiming to enrich the market of cultural and creative products in China and promote the value connotation of intangible cultural heritage in China.