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With the hot growth of live broadcasting, the quality of agricultural products is also endless, how to promote the healthy development of live broadcasting of agricultural products through supply chain innovation has become the key. In this paper, on the basis of analyzing the current three modes of live broadcasting of agricultural products, live broadcasting of origin and live broadcasting of enterprises, we summarizing the problems of difficult operation of logistics, unstable quality and sluggish supply chain that exist in the live broadcast supply chain. This paper proposes to adopt digital technology to build a unified data resource base and promote collaborative innovation of supply chain network in order to realize multilevel supply chain integration.
Liu et al. (Fri,) studied this question.