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This essay examines the challenges and strategies associated with the preservation of intangible cultural heritage (ICH) in the rapidly modernizing context of China. This study is aimed to provide practical guidance for safeguarding ICH by utilizing the sustainable development theory. The research methodology involves conducting comprehensive investigations, analyzing case studies, and examining the social, environmental, and economic dimensions of ICH preservation. Final findings indicate that the modernization of ICH can enhance its sustainability by striking a balance between market demands and the preservation of its intrinsic essence. However, it is crucial to avoid inappropriate modernization that may dilute or commodify ICH, thereby jeopardizing its cultural sustainability. The originality of this study lies in its emphasis on the importance of innovative approaches that consider the perspectives of local communities in promoting and preserving ICH. Overall, this research contributes to the understanding of ICH preservation and provides valuable insights into the development of effective strategies and policies for ensuring its long-term sustainability.
Chuqiu Li (Tue,) studied this question.