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This research aims to find out that product innovation, price and promotion simultaneously influence consumer purchasing decisions. This research uses quantitative methods. Data collection in this research used primary data in the form of questionnaires distributed via Google Form and secondary data as a source of information from previous research. Meanwhile, the data analysis techniques used in this research are validity test, reliability test, normality test, classical assumption test, linear regression test, T test, and R² test which are operated using the SPSS program.
Afif et al. (Fri,) studied this question.