October 19, 2025Proceedings of the Association for Information Science and Technology0 citations

Designers as Co‐Creators: Reconfiguring Workflows and Creative Agency in AI‐Augmented Design

Key Points

AI enhances efficiency in design workflows, particularly in ideation and content generation, while preserving human judgment in contextual tasks.
Semi-structured interviews with 14 designers outlined varying levels of AI integration dictated by trust, intent, and creative identity.
Redefining workflows allows designers to focus on critical decisions by offloading procedural tasks to AI, fostering deeper conceptual work.
The findings encourage ongoing exploration into the balance of human-centered values and ethical considerations in human-AI collaborations.

Abstract

ABSTRACT This study investigates professional designers' integration of AI tools within workflows across five key stages: Discovery, Ideation, Development, Refinement, and Finalization . Semi‐structured interviews with 14 designers reveal varied AI engagement, shaped by creative intent, identity, and AI trust. A heatmap illustrates AI supporting efficiency and creative tasks (such as ideation, content generation, refinement), while interpretive tasks requiring contextual judgment remain under human control. Designers viewed AI as an assistive co‐creator accelerating iteration and automating labor, rather than replacing core creativity. Offloading procedural tasks and early ideation to AI enabled deeper focus on conceptual and critical decisions. Designers used creative agency to reconfigure workflows, fostering reflective, conceptual work. Findings suggest further exploration of human‐AI interaction, on how designers balance human‐centered values and creative performance, maintaining agency and ethics.

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