This article investigates effective approaches to optimizing Nanchang's festival tourist wayfinding service system using the Dual Diamond model and service design methodology, with the goal of improving visitor experiences and cultural tourism integration advantages. This study examines the major pain points of Nanchang's festival tourism navigation system using the Double Diamond Model's four phases: exploration, definition, development, and delivery. It defines the interaction between tourists and scenic area operators, suggests particular optimization measures, and finally assesses the success of the given solutions. This technique results in a systematic optimization of Nanchang's scenic area wayfinding system design, considerably improving tourist experience and satisfaction. It supports the convergence of cultural and tourism industries and stimulates coordinated industrial development, providing practical benefit for local cultural heritage preservation and the tourism industry advancement.
C.F. Gao (Fri,) studied this question.