What question did this study set out to answer?

To explore how Marine Harvest transformed its stakeholder engagement approach from conflict to dialogue.

February 22, 20260 citationsOpen Access

From Trench Warfare to Dialogue: Marine Harvest in British Columbia

Key Points

To explore how Marine Harvest transformed its stakeholder engagement approach from conflict to dialogue.
Described historical context of stakeholder relations with First Nations.
Discussed improvements in dialogue since 2004.
Highlighted examples of collaborative research such as clam beds and sea lice.
Shift from adversarial to dialogue-based stakeholder relations observed.
Increased emphasis on transparency and ongoing dialogue.
Reduced distrust and conflict demonstrated through collaborative initiatives.

Abstract

The communications director of Marine Harvest Jørgen Christiansen focuses on how the company shifted from adversarial stakeholder relations to dialogue-based engagement. Marine Harvest operates in 21 countries and adheres to the principles of financial stability, product quality, environmental sustainability, and job security. Early salmon farming relied on government-led consultation with First Nations, fostering distrust and conflict. However, he describes improvements since 2004, including collaborative research on clam beds and sea lice. He alludes to the importance of ongoing dialogue and transparency to balance industry operations with community and environmental needs, aiming to avoid the polarized “trench warfare” of the past.

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