What does this research mean for the field?

80% of consumers in Kenya prefer eco-friendly packaging for coffee over traditional options, especially younger consumers who prioritize sustainability. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to evaluate consumer preferences for eco-friendly packaging among Kenyan coffee farmers and retailers.

February 24, 2026Open Access

Eco-Friendly Packaging Innovations for Kenyan Coffee Farmers: A Market Penetration Study

Key Points

The aim is to evaluate consumer preferences for eco-friendly packaging among Kenyan coffee farmers and retailers.
Employed a mixed-methods approach encompassing surveys and interviews.
Conducted surveys among consumers in Kenya's highlands.
Interviewed local retailers to gauge market trends.
80% of surveyed consumers preferred eco-friendly packaging over traditional options.
Younger consumers particularly prioritized sustainability in their purchasing choices.
Findings suggest significant market potential for eco-friendly coffee packaging.

Abstract

Eco-friendly packaging innovations have gained significant attention in recent years due to their environmental benefits and potential market appeal. A mixed-methods approach was employed, including surveys among consumers and interviews with local retailers in selected regions of Kenya's highlands. Initial feedback suggests an 80% preference for eco-friendly packaging over traditional options, particularly among younger consumers who prioritise sustainability. Eco-friendly coffee packaging holds promise as a viable market solution for Kenyan farmers, warranting further investment and development. Investment in research to refine packaging designs and explore cost-effective production methods should be prioritised.

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