The role of green innovation and green supply chain practices in linking technological advancements to sustainability: evidence from the FMCG industry

Key Points

• Green supply chain practices positively influence sustainability metrics in the FMCG sector, enhancing competitive advantage.
• Technological advancements drive green innovation, creating a direct link to improved sustainability outcomes.
• Data from multiple companies in the FMCG industry highlights the crucial role of sustainable practices in modern business strategies.
• The findings suggest a possible pathway for businesses to integrate innovative technology with environmental responsibility.