Le maintien des valeurs RSE dans l’internationalisation rapide des Born Global : Le cas de Back Market.

Key Points

• The performance of Back Market highlights the essential role of CSR values during rapid internationalisation.
• Analysis shows that Born Global firms with strong CSR commitments perform better in diverse markets.
• Internationalisation strategies were assessed across various contexts, showcasing effective market adaptation.
• Implications suggest a fundamental need for Born Globals to integrate CSR values into their core strategies.