A randomized controlled trial testing behavioral economics messages and screening choices to increase participation among previous non-attenders in florence’s colorectal cancer screening program

Key Points

• Participation in colorectal cancer screening increased with behavioral economics messages—specifically designed interventions improved rates.
• The study highlights that more invasive tests were less effective in attracting participants compared to simple behavioral strategies.
• Randomized controlled trial employed various behavioral economics interventions to assess their impact on screening choices.
• These findings emphasize the need for future research to explore preferences for acceptable screening tests to boost participation.