The influence of personality traits on mobile payment adoption: The moderating role of extraversion and neuroticism

Key Points

• Mobile payment adoption is influenced by personality traits such as extraversion and neuroticism, impacting user behavior.
• Participants with high extraversion scores were more likely to adopt mobile payment systems compared to those with low scores.
• Observational analysis assessed personality traits in relation to mobile payment usage across a diverse demographic.
• The findings highlight the need for tailored marketing strategies that consider individual personality differences.