Business model innovation in the context of crisis: a qualitative longitudinal analysis

Key Points

• Business model innovation often accelerates during crisis situations, reflecting organizational adaptability.
• Key themes emerged from interviews with 30 business leaders over a 5-year period, indicating strategic shifts.
• Qualitative analysis revealed five main strategies employed by organizations to innovate in response to crises.
• Understanding these approaches may help organizations enhance resilience and long-term sustainability.