March 3, 2026

Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?

Key Points

The article highlights the significance of branding in Formula One, particularly focusing on alcohol-free initiatives.
Stealth marketing techniques are discussed, emphasizing their impact on consumer perceptions and sponsorship.
The incorrect title was noted, which has now been corrected to reflect accurate branding terminology.
Implications for the understanding of marketing strategies within the sports industry are underscored.

Abstract

It has come to the attention of the publisher that the article by Ruberti M and La Martina A (2025), “Alcohol-free branding in formula one: stealth marketing strategy or something more?” International Journal of Sports Marketing and Sponsorship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSMS-04-2025-0135, was published with a typo in the title.The title should read: “Alcohol-free branding in Formula One: stealth marketing strategy or something more?”This error was introduced during the article publication process, for which the publisher apologises.

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Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?

Key Points

Abstract

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