The Mediating Effect of Customer Satisfaction on the Relationship Between Brand Loyalty, Brand Awareness, and Customer Repurchase Intention with Reference to a D2C Brand | Synapse
March 3, 2026Open Access
The Mediating Effect of Customer Satisfaction on the Relationship Between Brand Loyalty, Brand Awareness, and Customer Repurchase Intention with Reference to a D2C Brand
Key Points
Customer satisfaction significantly influences the relationship between brand loyalty and repurchase intention.
A clear connection was observed, with brand awareness impacting customer satisfaction significantly.
Observational analysis of a direct-to-consumer (D2C) brand highlights the mediation role in consumer behavior.
This implies that enhancing customer satisfaction is crucial for driving brand loyalty outcomes.