It is concluded that effective consumer protection of digital services requires strengthening of regulatory requirements for e-commerce in medicines, in particular, introduction of clear rules for registration and licensing of online pharmacies, regulation of creation of relevant web resources, protection of personal data of consumers, etc. The author proposes a set of legal and institutional measures aimed at ensuring effective protection of the rights of consumers using the services of online pharmacies.
Markova et al. (Mon,) studied this question.