Tell don’t ask: how to use social media to mobilise local collective climate action

Key Points

• Social media effectively drives local collective action for climate initiatives, enhancing community mobilization.
• Key evidence indicates that 75% of local groups reported increased engagement through social media campaigns.
• Observational analysis highlights the impact of digital platforms on community awareness and activism regarding climate issues.
• Insights may lead to scalable strategies for enhancing local participation in climate actions globally.