Changes in People’s Perception of Color Difference Based on Color Reproduction Media Variation in the Computer-Based Design and Online Sales Environment of Fashion Products

Key Points

• Variations in color reproduction significantly influence color perception in fashion products,
• Key evidence indicates a strong correlation between reproduction media and consumer response, with color variances noted in diverse media formats.
• Observational analysis across various online platforms assessed the impact of media on color perception and design effectiveness.
• Highlights the importance of consistent color reproduction in online sales to enhance consumer experience and reduce return rates.