Human–AI interaction in entrepreneurial ideation: A comparison across effectual and causal logics

Key Points

• Human-AI interaction changes the way entrepreneurs generate ideas and solutions, enhancing creativity.
• In comparing effectual and causal logics, distinct patterns emerge that inform innovation practices.
• Analysis of entrepreneurial ideation highlights how varying approaches influence idea generation in different contexts.
• Findings suggest that understanding these logics could improve the effectiveness of AI tools in entrepreneurship.