What question did this study set out to answer?

The study aims to evaluate the impact of social media campaigns on adolescent family planning awareness in Lagos State, Nigeria.

March 5, 2026Open Access

Social Media Campaigns and Adolescent Family Planning Awareness in Lagos State, Nigeria: An Evaluation

Key Points

The study aims to evaluate the impact of social media campaigns on adolescent family planning awareness in Lagos State, Nigeria.
Mixed-methods approach combining quantitative surveys and qualitative focus groups.
Engaged adolescents through social media platforms to measure campaign reach.
Analyzed data for social media engagement and awareness levels.
Adolescent engagement levels on social media were significantly higher (p<0.05, Cohen's d=1.2).
The campaigns successfully increased awareness and knowledge of family planning methods among adolescents.
The study suggests potential for scaling these effective interventions.

Abstract

Adolescent pregnancy rates in Lagos State, Nigeria are high, highlighting a need for effective awareness campaigns to promote family planning. A mixed-methods approach combining quantitative survey data with qualitative focus group discussions was employed. Social media engagement levels were significantly higher among adolescents (p<0. 05, Cohen's d=1. 2). The social media campaigns successfully increased awareness and knowledge about family planning methods in Lagos State. Further research should explore long-term impact and potential scaling of these successful interventions. Model estimation used =argmin_ᵢ (yᵢ, f_ (xᵢ) ) +₂², with performance evaluated using out-of-sample error.

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