Mobile agriculture information apps have gained traction globally as tools to enhance agricultural productivity and rural livelihoods. However, their adoption among specific user groups in developing regions like Zimbabwean communities of Ghana remains underexplored. The research employs a qualitative approach, utilising semi-structured interviews and focus group discussions with participants from selected Zimbabwean communities in Ghana. Data analysis focuses on thematic coding to identify patterns of adoption and user experiences. Findings indicate that while women were more likely to use apps for daily farming tasks (60%), men predominantly adopted them for market-oriented activities, highlighting gendered usage patterns. This study reveals significant variations in app adoption based on users' needs and roles within agricultural systems, providing insights into the nuanced dynamics of technology uptake among rural populations. Future research should consider implementing targeted training programmes to ensure equitable access and utilization of mobile agriculture apps by all community members.
Gyamfi et al. (Mon,) studied this question.