Purpose Artificial intelligence (AI) has redefined what it means to perform, achieve and succeed. Algorithms now surpass human capability in processing speed, pattern recognition and data-driven decision-making. However, as machines become increasingly intelligent, the question of what constitutes success in the human sense becomes increasingly important. The purpose of this paper is to provide a framework for evaluation of these intersecting concepts. Design/methodology/approach Drawing on leadership theory, emotional intelligence research and AI ethics, “Deconstructing success” involves dismantling productivity-based definitions and reconstructing a framework centered on adaptability and purpose. In an age of automation, being human is not a disadvantage; it is a defining strategic advantage. Findings This paper argues that the future of success will not depend on outpacing machines but on cultivating distinctly human capacities: empathy, discernment, imagination and moral reasoning. Originality/value This conceptual essay proposes the Human Excellence 2.0 model, positioning human consciousness and ethical awareness as the new frontier of achievement.
Woods et al. (Wed,) studied this question.