Zwischen Alterung und Nachwuchsgewinnung: Demografischer Wandel als strategische Herausforderung für VR-Banken

Key Points

• The article aims to explore the impact of demographic changes on the strategies of cooperative banks.
• Review of literature on demographic trends
• Analysis of strategic responses by cooperative banks
• Case examples illustrating youth recruitment efforts
• Identifies significant challenges posed by an aging population
• Highlights effective youth recruitment strategies employed by banks
• Suggests that adapting to demographic changes is crucial for sustainability