A Study on the Psychological Mechanism of Exclusion Behavior in WeChat Moments

Key Points

• The research examines the psychological mechanisms behind exclusion behavior in WeChat Moments, influenced by social media dynamics.
• Utilized a questionnaire survey with 495 university students.
• Applied the frustration-aggression theory to analyze exclusion behavior.
• Assessed the mediating role of alienation in exclusion experiences.
• Exclusion experiences significantly increase behaviors of excluding others on WeChat.
• Alienation mediates the relationship between feeling excluded and the tendency to exclude others.
• Social sensitivity did not moderate the mediating effect as hypothesized.

Abstract