I love alliteration. It's my favorite literary device. I loved alliteration before I knew what alliteration is. I mean, who hasn’t read Horton Hears a Who ? Dr. Suess writes, “ ‘I say!’ murmured Horton. ‘I’ve never heard tell of a small speck of dust that is able to yell. So you know what I think?…Why, I think that there must be someone on top of that small speck of dust! Some sort of creature of very small size, too small to be seen by an elephant's eyes…” I learned the term alliteration during junior year of high school and have enjoyed the literary technique ever since.
Dawn Z. Hodges (Mon,) studied this question.