The article presents a comprehensive study of intermedial strategies in the cycle of novels by Victor Pelevin titled "Transhumanism," which includes the works "Transhumanism inc.," "KGBT+," "Journey to Eleusis," and "Kru." The main focus of the analysis is the mechanisms of interaction and mutual influence of various media formats (book illustrations, musical playlists, and digital hashtags) within the structure of literary narrative. Special attention is paid to examining how these intermedial elements participate in the formation of a unique imagistic-thematic universe, enrich the semantic space of the text, and transform traditional narrative strategies. The work details how visual, auditory, and digital components cease to be auxiliary, becoming full-fledged meaning-generating elements of the artistic system, which fundamentally alters the nature of reader perception in the context of contemporary digital culture. An interdisciplinary methodological approach is applied, combining methods of semiotic, cognitive, and intermedial analysis. This has allowed for the exploration of the polycode nature of Pelevin's texts and the mechanisms of interaction among different media within the structure of the literary work. The scientific novelty of the study lies in the comprehensive analysis of V. Pelevin's intermedial strategies, revealing fundamentally new approaches to the organization of artistic text in the digital age. Of particular significance is the identification of three key aspects: firstly, the demonstration of how digital elements (hashtags, playlists) transform into independent narrative units; secondly, the analysis of the mechanisms of interaction between verbal and non-verbal components of the text; thirdly, the exploration of the transformation of reader perception under the influence of polycode structures. The results obtained allow for a renewed understanding of the evolution of literary forms in a mediatized culture, where the boundaries between traditional and digital narrative formats become increasingly permeable. The study makes a significant contribution to the development of intermediality theory, offering an original methodology for analyzing contemporary literary practices.
Mariya Nikolaevna Gontarenko (Sun,) studied this question.