Health motivation and product design determine consumers’ visual attention to nutrition information on food products

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Abstract

Two factors appear to influence whether people pay attention to nutrition information on food products: their motivation and the product's design. If the package design does not sufficiently facilitate the localization of nutrition information, health motivation can stimulate consumers to look for nutrition information so that they may make a more deliberate food choice.

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Visschers et al. (Tue,) studied this question.

synapsesocial.com/papers/69d6f508e328128020aa892d https://doi.org/https://doi.org/10.1017/s1368980009993235

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