Key points are not available for this paper at this time.
Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357
Rao et al. (Tue,) studied this question.