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Purpose This study aims to address the adoption issues of green and sustainable practices in the hotel industry. The study identifies critical performance indicators (CPIs) and utilizes Hotel Carbon Management Initiative (HCMI) framework to prioritize CPIs for achieving a robust adoption framework for green and sustainable practices. Design/methodology/approach The hotel industry is driven by changing ecological degradation, and it is necessary to achieve feasible development goals. This research article formulates the CPIs derived from HCMI and decision-making model is created using the Analytic Hierarchy Process (AHP). Findings In this research, CPIs of HCMI are considered and aim to formulate five major CPIs of HCMI, namely air pollution, energy efficiency, water conservation, noise pollution and waste management. The study identifies the need for better control and sustainable growth in the Indian hotel industry with minimum carbon emissions coupled with the green approach adoption. Research limitations/implications The CPIs work on minimization of risks and maximizing optimality of return on investment. The development of the hotel industry will be improved and immensely welcomed by capping the carbon emission with the green initiatives. This research is limited as urban hotels are surveyed in this study. Originality/value This work makes a valid argument to establish HCMI as a model initiative for environment quality improvement and further extension of other activities in the hospitality sector and scale-up sustainable practices for future-ready circular economies.
Prakash et al. (Wed,) studied this question.