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This study explores the intersection of competitiveness in a circular economy and the role of digital innovations through an integrative literature review. Synthesizing quantitative and qualitative research identifies gaps and offers insights on how these trends shape competitive strategies. The review emphasizes three main areas: technological enablers, operational challenges, and the role of policy and collaboration. It highlights the interrelationship among the circular economy, digital innovations, and competitiveness in promoting sustainable practices. The research suggests that policymakers should support small- and medium-sized enterprises (SMEs) with financial assistance for digital tool adoption and establish regional digital innovation hubs for technology access and training. Standardized data-sharing protocols are crucial for effective circular economy practices and cybersecurity. Ultimately, the review identifies key research opportunities at the nexus of digital innovations and the circular economy, aiming to enhance theoretical knowledge and inform sustainable business model development.
Awad et al. (Sat,) studied this question.
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