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Purpose Women establish their enterprise for economic independence and empowerment. This study aims to identify the factors that promote women entrepreneurship in Uttarakhand, a state in India. Although, women have the potential to become entrepreneurs, they do not have the right opportunities to explore it. Therefore, the role of non-government organizations (NGOs) is imminent in supporting women's entrepreneurial cause. Design/methodology/approach The problems of women entrepreneurs during venture creation have been explored. Case studies of women entrepreneurs and NGOs operating in Uttarakhand have been developed through an in-depth interview method. Findings Entrepreneurial learning occurs because of certain personal, social and environmentally driven motivational factors. Entrepreneurial learning helps in the development of personal, social, managerial and entrepreneurial competencies. These competencies are essential for the performance of an enterprise. Practical implications This study provides directions to policymakers and researchers to focus on developmental programmes for women entrepreneurs. Originality/value This study explores a conceptual framework for the promotion of women entrepreneurship.
Lenka et al. (Sat,) studied this question.
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