Digital transformation has emerged as a key driver in innovation, efficiency, and competitiveness in today's business environments. It is defined as a process in which various technologies, such as artificial intelligence, cloud computing, data analytics, and Internet of Things, are integrated in business processes. The objective of this research paper is to highlight the importance of digital transformation in business, which helps in improving business performance, providing a better customer experience, and making data-driven business decisions. The methodology for measuring digital transformation in various firms using a structured approach has been proposed in this research paper. Quantitative analysis has been performed on various parameters, such as productivity, return on investment, and customer retention, in order to assess business performance in firms adopting digital transformation strategies. It has been observed that firms are able to improve their business performance using digital transformation strategies in terms of efficiency and competitiveness. The research concludes by highlighting the importance of achieving digital transformation success in business environments.
R et al. (2026) studied this question.
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