The President's Legislative Influence from Public Appeals

Despite scholars' long-standing appreciation of modern American presidents' plebiscitary powers, no study offers evidence that public appeals systematically facilitate influence, and some research indicates they can actually decrease presidential bargaining power. Our analysis resolves this disparity, developing a theoretical perspective of plebiscitary appeals and testing it on data from the nationally televised addresses of Presidents Eisenhower through Clinton. perspective suggests that appeals should generate influence, but that this influence depends on presidents strategically choosing issues to promote to the public. In particular, a president will promote issues on which his position is popular, but for which Congress would not otherwise enact his preferred policy. To test this perspective, analyze a simultaneous-equations model of the causes and policy consequences of presidential appeals over budgetary policy. results support the hypotheses, establishing the effectiveness of public strategies and conditions to which this effectiveness is limited. n July 27, 1981, less than forty-eight hours before the House was scheduled to vote on President Reagan's proposed income tax reduction of over 25 percent, the president promoted his proposal in a nationally televised address. Speaker of the House Thomas P. (Tip) O'Neill, Jr. surmised that prior to the address, we the Democrats had this won.' Yet following Reagan's speech, a number of Democrats switched positions, opting to vote with the president. Why did these members abandon their party? As described by an aide to Representative Beverly Byron, one of the Democrats that switched positions, Byron's office was inundated with calls in support of Reagan's proposal the morning after his speech. Offices across the Hill gave similar reports.2 In the end, the tax cut won by a vote of 238 to 195. Fifteen years later, with the partisanship of the presidency and House reversed (the Senate was again Republican), President Clinton promoted his budget proposals to the public following a breakdown in negotiations with Congress. Ultimately, these efforts helped enable Clinton to achieve his policy goals. As recounted by a Chief Clerk of the House Appropriations Committee, The Republicans pushed their agenda too far, and Clinton was able to capitalize on the situation with the public ... the next