April 1, 2009
View Full PaperMuscular ideal media images and men's body image: Social comparison processing and individual vulnerability.
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Abstract
The study aimed to investigate the role of social comparison processes in men's responses to images of muscular-ideal male beauty. A sample of 104 male university students viewed either 15 television commercials containing images of men who epitomize the current muscular ideal, or 15 nonappearance c
Cite This Study
Hargreaves et al. (Wed,) studied this question.